{"id":14007,"date":"2023-02-20T06:29:53","date_gmt":"2023-02-20T06:29:53","guid":{"rendered":"https:\/\/demo.edublink.co\/?post_type=lp_course&#038;p=14007"},"modified":"2025-07-04T05:42:19","modified_gmt":"2025-07-04T05:42:19","slug":"e-commerce-marketing","status":"publish","type":"lp_course","link":"https:\/\/insightedgeskills.com\/index.php\/courses\/e-commerce-marketing\/","title":{"rendered":"E-commerce Marketing for Beginners"},"content":{"rendered":"<h3>Course Description<\/h3>\n<p><span style=\"font-weight: 400;\">This beginner-friendly course is designed to introduce you to the core concepts and strategies of<br \/>\n<\/span><b>E-commerce Marketing<\/b><span style=\"font-weight: 400;\">, empowering you to build, promote, and grow a successful online store. Whether you&#8217;re a small business owner, aspiring digital marketer, or entrepreneur, this course will guide you through the entire customer journey\u2014from store setup to driving sales and analyzing performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll begin with the basics of setting up an online storefront on platforms like <\/span><b>Shopify<\/b><span style=\"font-weight: 400;\"> or <\/span><b>WooCommerce<\/b><span style=\"font-weight: 400;\">, and learn how to create compelling product listings, set up payment gateways, and manage inventory. The course also covers <\/span><b>Search Engine Optimization (SEO)<\/b><span style=\"font-weight: 400;\">, <\/span><b>social media marketing<\/b><span style=\"font-weight: 400;\">, <\/span><b>email campaigns<\/b><span style=\"font-weight: 400;\">, and <\/span><b>paid advertising<\/b><span style=\"font-weight: 400;\"> techniques tailored specifically for online businesses.<\/span><\/p>\n<h5><\/h5>\n<h5>What You\u2019ll Learn?<\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">Build and optimize an e-commerce store<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create digital marketing campaigns for products<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analyze traffic, conversions, and sales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sell effectively on marketplaces<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use email and social media to retain customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you progress, you\u2019ll discover how to attract your ideal audience, improve user experience, increase <\/span><b>conversion rates<\/b><span style=\"font-weight: 400;\">, and retain customers using performance analytics and automation tools. Additionally, you\u2019ll gain insights into marketplace selling on <\/span><b>Amazon, Flipkart, and Meesho<\/b><span style=\"font-weight: 400;\">, and learn essential legal and logistical considerations in the Indian e-commerce space.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn to drive traffic and boost sales for online stores effectively.<\/p>\n","protected":false},"author":1,"featured_media":23568,"comment_status":"open","ping_status":"closed","template":"","course_category":[75],"course_tag":[94],"class_list":["post-14007","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-data-tools-performance","course_tag-e-commerce","course"],"_links":{"self":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/14007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/comments?post=14007"}],"version-history":[{"count":5,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/14007\/revisions"}],"predecessor-version":[{"id":23362,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/14007\/revisions\/23362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media\/23568"}],"wp:attachment":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media?parent=14007"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_category?post=14007"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_tag?post=14007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}