{"id":14006,"date":"2023-02-21T06:29:38","date_gmt":"2023-02-21T06:29:38","guid":{"rendered":"https:\/\/demo.edublink.co\/?post_type=lp_course&#038;p=14006"},"modified":"2025-07-04T05:41:51","modified_gmt":"2025-07-04T05:41:51","slug":"marketing-analytics-for-beginners","status":"publish","type":"lp_course","link":"https:\/\/insightedgeskills.com\/index.php\/courses\/marketing-analytics-for-beginners\/","title":{"rendered":"Marketing Analytics for Beginners"},"content":{"rendered":"<h3>Course Description<\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s data-driven world, understanding marketing analytics is essential for anyone involved in promoting products, services, or brands. <\/span><b>&#8220;Marketing Analytics for Beginners&#8221;<\/b><span style=\"font-weight: 400;\"> is a practical, beginner-friendly course designed to help you make smart, informed marketing decisions backed by data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This course introduces you to the fundamentals of marketing analytics, including how to collect, interpret, and act on marketing data. You\u2019ll explore key metrics like ROI, conversion rates, customer lifetime value, and click-through rates\u2014learning how they impact real-world marketing performance. Using tools like <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">, <\/span><b>Excel<\/b><span style=\"font-weight: 400;\">, and <\/span><b>basic data visualization platforms<\/b><span style=\"font-weight: 400;\">, you\u2019ll discover how to monitor campaign performance and extract insights to optimize your strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a small business owner, aspiring digital marketer, or student, you\u2019ll gain the foundational skills to analyze customer behavior, segment audiences, track KPIs, and build data-backed strategies that drive results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of the course, you\u2019ll be equipped to make confident marketing decisions, measure success accurately, and clearly communicate findings to teams or clients. No prior experience in analytics or statistics is required\u2014just curiosity and a willingness to learn!<\/span><\/p>\n<h5><\/h5>\n<h5>What You\u2019ll Learn?<\/h5>\n<ul class=\"edublink-ul-style-check\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand key marketing metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze campaign performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Google Analytics &amp; Excel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn data into marketing decisions.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn to track, measure, and analyze marketing performance using key tools.<\/p>\n","protected":false},"author":1,"featured_media":23567,"comment_status":"open","ping_status":"closed","template":"","course_category":[75],"course_tag":[95],"class_list":["post-14006","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-data-tools-performance","course_tag-marketing-analytics","course"],"_links":{"self":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/14006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/comments?post=14006"}],"version-history":[{"count":4,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/14006\/revisions"}],"predecessor-version":[{"id":23296,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/14006\/revisions\/23296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media\/23567"}],"wp:attachment":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media?parent=14006"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_category?post=14006"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_tag?post=14006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}