{"id":12623,"date":"2023-02-25T09:25:12","date_gmt":"2023-02-25T09:25:12","guid":{"rendered":"https:\/\/eduvibe.devsvibe.com\/main\/courses\/educating-through-christ-to-learn-and-to-serve-copy\/"},"modified":"2025-07-04T05:39:00","modified_gmt":"2025-07-04T05:39:00","slug":"digital-marketing","status":"publish","type":"lp_course","link":"https:\/\/insightedgeskills.com\/index.php\/courses\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"<h4>Course Description<\/h4>\n<p><span style=\"font-weight: 400;\">This beginner-friendly course introduces the foundational concepts of digital marketing. From SEO to social media, paid ads to content creation\u2014learn how to build and execute digital strategies that grow traffic, generate leads, and increase sales. Designed for aspiring marketers, freelancers, business owners, and students.<\/span><\/p>\n<h5><\/h5>\n<h5>What You\u2019ll Learn From This Course<\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the fundamentals of digital marketing and its role in modern business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up and optimize your own website or landing page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perform keyword research and apply on-page &amp; off-page SEO techniques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create and manage Google Ads campaigns for search and display networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run effective Facebook &amp; Instagram advertising campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop a complete social media marketing plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write compelling content and copy for various digital platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design and execute an email marketing strategy with segmentation and automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track campaign performance using Google Analytics &amp; Tag Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand digital sales funnels and customer journey mapping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn influencer marketing basics and how to collaborate effectively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a strong personal or business brand online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use free and paid marketing tools (e.g., Canva, Mailchimp, SEMrush)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply conversion rate optimization (CRO) techniques to increase sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan, create, and present a comprehensive digital marketing strategy<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn SEO, social media, and ads to grow online presence.<\/p>\n","protected":false},"author":1,"featured_media":23561,"comment_status":"closed","ping_status":"closed","template":"","course_category":[77],"course_tag":[101],"class_list":["post-12623","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-digital-marketing-new","course_tag-digital-marketing","course"],"_links":{"self":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/12623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/comments?post=12623"}],"version-history":[{"count":4,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/12623\/revisions"}],"predecessor-version":[{"id":23076,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/12623\/revisions\/23076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media\/23561"}],"wp:attachment":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media?parent=12623"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_category?post=12623"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_tag?post=12623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}