{"id":12612,"date":"2023-02-25T09:21:18","date_gmt":"2023-02-25T09:21:18","guid":{"rendered":"https:\/\/eduvibe.devsvibe.com\/main\/courses\/education-makes-a-person-a-responsible-citizen-copy\/"},"modified":"2025-07-04T05:39:30","modified_gmt":"2025-07-04T05:39:30","slug":"social-media-marketing-for-beginners","status":"publish","type":"lp_course","link":"https:\/\/insightedgeskills.com\/index.php\/courses\/social-media-marketing-for-beginners\/","title":{"rendered":"Social Media Marketing for Beginners"},"content":{"rendered":"<h4>Course Description<\/h4>\n<p><span style=\"font-weight: 400;\">This course is designed to introduce beginners to the fundamentals of social media marketing and how to effectively use platforms to grow a brand or business online. By the end of this course, you will be equipped with the tools, strategies, and confidence needed to manage and optimize social media campaigns across major platforms.<\/span><\/p>\n<h4><\/h4>\n<h4>What You\u2019ll Learn From This Course<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the core principles and importance of social media marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn the differences and strengths of each major platform (Facebook, Instagram, Twitter, LinkedIn, TikTok)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up professional business profiles across platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop an effective content strategy and social media calendar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use storytelling and branding techniques to engage audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand organic vs paid marketing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create and manage Facebook &amp; Instagram ad campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn how to use Meta Business Suite and Ads Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand key performance metrics (Reach, Engagement, CTR, ROI)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use analytics tools to measure campaign success<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn hashtag strategies and post optimization techniques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run basic influencer and collaboration campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand community management and how to handle customer interactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore tools like Canva, Buffer, and Hootsuite for scheduling and design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design a full social media marketing plan for a real or mock brand<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn to grow brands using Facebook, Instagram, LinkedIn, and more.<\/p>\n","protected":false},"author":1,"featured_media":23562,"comment_status":"closed","ping_status":"closed","template":"","course_category":[77],"course_tag":[100],"class_list":["post-12612","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-digital-marketing-new","course_tag-social-media-marketing","course"],"_links":{"self":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/12612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/comments?post=12612"}],"version-history":[{"count":4,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/12612\/revisions"}],"predecessor-version":[{"id":23570,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/lp_course\/12612\/revisions\/23570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media\/23562"}],"wp:attachment":[{"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/media?parent=12612"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_category?post=12612"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/insightedgeskills.com\/index.php\/wp-json\/wp\/v2\/course_tag?post=12612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}