Social Media Marketing for Beginners

Course Description

This course is designed to introduce beginners to the fundamentals of social media marketing and how to effectively use platforms to grow a brand or business online. By the end of this course, you will be equipped with the tools, strategies, and confidence needed to manage and optimize social media campaigns across major platforms.

What You’ll Learn From This Course

• Understand the core principles and importance of social media marketing
• Learn the differences and strengths of each major platform (Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Set up professional business profiles across platforms
• Develop an effective content strategy and social media calendar
• Use storytelling and branding techniques to engage audiences
• Understand organic vs paid marketing strategies
• Create and manage Facebook & Instagram ad campaigns
• Learn how to use Meta Business Suite and Ads Manager
• Understand key performance metrics (Reach, Engagement, CTR, ROI)
• Use analytics tools to measure campaign success
• Learn hashtag strategies and post optimization techniques
• Run basic influencer and collaboration campaigns
• Understand community management and how to handle customer interactions
• Explore tools like Canva, Buffer, and Hootsuite for scheduling and design
• Design a full social media marketing plan for a real or mock brand