Product Marketing Essentials for Beginners

Course Description

This beginner-friendly course is designed to introduce you to the fundamentals of product marketing—how to bring a product to market, position it effectively, and generate demand. Whether you’re launching a startup, working in a product team, or transitioning into a marketing role, this course provides the essential knowledge and tools to succeed. Through real-world examples and practical frameworks, you’ll learn how to understand your target audience, craft compelling messaging, and align with product and sales teams to drive growth. By the end of the course, you’ll be equipped with a strategic mindset and tactical skills to take a product from idea to launch and beyond.

What You’ll Learn?

• Understand the core role of product marketing in a business
• Identify and analyze your target audience and buyer personas
• Conduct market research and competitive analysis
• Develop effective product positioning and messaging
• Create go-to-market (GTM) strategies for product launches
• Align marketing efforts with sales and product teams
• Use storytelling techniques to build brand value
• Manage product lifecycles and feature rollouts
• Plan and execute product launches
• Track key performance metrics (KPIs) in product marketing
• Understand pricing strategies and market fit
• Build assets like pitch decks, one-pagers, and landing pages
• Gain hands-on experience with real-world product marketing examples