Marketing Analytics for Beginners

Course Description

In today’s data-driven world, understanding marketing analytics is essential for anyone involved in promoting products, services, or brands. “Marketing Analytics for Beginners” is a practical, beginner-friendly course designed to help you make smart, informed marketing decisions backed by data.

This course introduces you to the fundamentals of marketing analytics, including how to collect, interpret, and act on marketing data. You’ll explore key metrics like ROI, conversion rates, customer lifetime value, and click-through rates—learning how they impact real-world marketing performance. Using tools like Google Analytics, Excel, and basic data visualization platforms, you’ll discover how to monitor campaign performance and extract insights to optimize your strategies.

Whether you’re a small business owner, aspiring digital marketer, or student, you’ll gain the foundational skills to analyze customer behavior, segment audiences, track KPIs, and build data-backed strategies that drive results.

By the end of the course, you’ll be equipped to make confident marketing decisions, measure success accurately, and clearly communicate findings to teams or clients. No prior experience in analytics or statistics is required—just curiosity and a willingness to learn!

What You’ll Learn?

• Understand key marketing metrics
• Analyze campaign performance
• Use Google Analytics & Excel
• Turn data into marketing decisions.