E-commerce Marketing for Beginners

Course Description

This beginner-friendly course is designed to introduce you to the core concepts and strategies of
E-commerce Marketing, empowering you to build, promote, and grow a successful online store. Whether you’re a small business owner, aspiring digital marketer, or entrepreneur, this course will guide you through the entire customer journey—from store setup to driving sales and analyzing performance.

You’ll begin with the basics of setting up an online storefront on platforms like Shopify or WooCommerce, and learn how to create compelling product listings, set up payment gateways, and manage inventory. The course also covers Search Engine Optimization (SEO), social media marketing, email campaigns, and paid advertising techniques tailored specifically for online businesses.

What You’ll Learn?

• Build and optimize an e-commerce store
• Create digital marketing campaigns for products
• Analyze traffic, conversions, and sales
• Sell effectively on marketplaces
• Use email and social media to retain customers

As you progress, you’ll discover how to attract your ideal audience, improve user experience, increase conversion rates, and retain customers using performance analytics and automation tools. Additionally, you’ll gain insights into marketplace selling on Amazon, Flipkart, and Meesho, and learn essential legal and logistical considerations in the Indian e-commerce space.