Course Description
This beginner-friendly course introduces the foundational concepts of digital marketing. From SEO to social media, paid ads to content creation—learn how to build and execute digital strategies that grow traffic, generate leads, and increase sales. Designed for aspiring marketers, freelancers, business owners, and students.
What You’ll Learn From This Course
- Understand the fundamentals of digital marketing and its role in modern business
- Set up and optimize your own website or landing page
- Perform keyword research and apply on-page & off-page SEO techniques
- Create and manage Google Ads campaigns for search and display networks
- Run effective Facebook & Instagram advertising campaigns
- Develop a complete social media marketing plan
- Write compelling content and copy for various digital platforms
- Design and execute an email marketing strategy with segmentation and automation
- Track campaign performance using Google Analytics & Tag Manager
- Understand digital sales funnels and customer journey mapping
- Learn influencer marketing basics and how to collaborate effectively
- Build a strong personal or business brand online
- Use free and paid marketing tools (e.g., Canva, Mailchimp, SEMrush)
- Apply conversion rate optimization (CRO) techniques to increase sales
- Plan, create, and present a comprehensive digital marketing strategy
Curriculum
- 12 Sections
- 36 Lessons
- 12 Weeks
Expand all sectionsCollapse all sections
- Introduction to Digital Marketing3
- Website Planning & Creation3
- Search Engine Optimization (SEO)3
- Search Engine Marketing (SEM)3
- Social Media Marketing (SMM)3
- Content Marketing & Strategy3
- Email Marketing3
- Affiliate & Influencer Marketing3
- Marketing Analytics3
- Digital Marketing Strategy & Funnel3
- Final Project & Assessment3
- Certification & Career Guidance3
Lessons:
