Search Engine Optimization (SEO) Essentials

Course Description

Search Engine Optimization (SEO) Essentials is a beginner-friendly course designed to equip you with the core knowledge and tools needed to rank websites higher on search engines like Google. Whether you’re a business owner, content creator, freelancer, or aspiring digital marketer, this course will help you understand the fundamentals of SEO and how to apply them effectively.

You’ll explore both on-page and off-page SEO techniques, understand how search engine algorithms work, and learn to perform keyword research, optimize content, and improve website visibility. Real-world examples and hands-on exercises will guide you in making data-driven SEO decisions. By the end of the course, you’ll be capable of creating SEO-friendly content, auditing websites, and tracking your results with analytics tools.

What You’ll Learn?

• How search engines work and rank content
• Keyword research using free and paid tools
• On-page SEO: title tags, meta descriptions, headings, image optimization
• Content writing best practices for SEO
• Technical SEO basics: site speed, mobile-friendliness, indexing
• Off-page SEO: backlinks, guest posting, social signals
• Local SEO strategies for small businesses
• How to use tools like Google Search Console & Google Analytics
• SEO audit fundamentals for websites
• Tracking performance and measuring ROI from SEO efforts